B2B content writing services for
HR/L&D/Leadership SaaS
I can help you answer your target audience’s questions…
Maintain a consistent and diverse content calendar that meets the needs of the target audience and aligns with your content strategy
Enhance the visibility of the content and improve search engine rankings
Partner with a freelance writer who has “walked the walk." You get content that taps into feelings based on real-life HR/L&D and leadership experiences
Let me help you reach your audience in a way that truly resonates and builds trust with:
Content refreshing
Blog posts
White papers
Ebooks
Social media posts
Copywriting
Case studies
The result? You get thoroughly researched content, SEO optimized, and it exceeds your marketing goals. Based on your personas, you can build a library of content that caters to both new and existing customers.
Rates start from £500. Each project has a customised price based on your requirements.
Selin Gokalp, Inbound Marketing Manager - UK, Factorial HR
“[Tracy] always delivered high-quality content that required very few edits and made sure to include all the keywords provided. Her work was very elaborate, reflecting her experience very well, and always delivered on time—which was very important for us.”
Portfolio
I’ve worked with incredible HR, marketing, and SaaS companies, including Appogee HR, Factorial HR, Cloud Assess, and more, to create content that educates potential customers and improves their bottom line. Most of my work is ghostwritten, though you can find my published work here:
E-Book:
A Step-By-Step Guide to Proving ROI of L&D for Blossom
Productivity:
How to record a Microsoft Teams meeting: 5 easy ways for Descript
How to Manage Sickness as a Freelance Writer for Peak Freelance
Do You Need Freelance Writing Qualifications in 2023? for Peak Freelance
Freelance Writing Tips: 13 Ways to Improve Your Skills for Peak Freelance
Should I Quit My Job to Freelance? How to Determine Whether the Time is Right for Peak Freelance
Leadership and Management:
Leading Teams for LIW3
Quiet quitting and what it means for your business for Appogee HR (Ghostwritten)
Workplace Democracy: What it is and How to Achieve it for Factorial HR
HR articles:
HR trends for 2024: What we're predicting... for Appogee HR (Ghostwritten)
The power of HR workflow automation: 5 ways to increase productivity for Appogee HR (Ghostwritten)
How to manage employee absences over the holidays for Appogee HR (Ghostwritten)
Why it's time to ditch spreadsheets and streamline your HR processes for Appogee HR (Ghostwritten)
Complete Guide to Workplace Pensions for Fitzgerald HR (Ghostwritten)
Employee Up-Skilling and Re-Skilling: What Does it Mean and Why is it Important? for Blossom (Ghostwritten)
Employee Performance Management: Frameworks, Techniques, and Best Practices for 2023 for Blossom (Ghostwritten)
7 reasons why you need to invest in HR reporting and analytics for Appogee HR (Ghostwritten, permission to share)
Quiet quitting and what it means for your business for Appogee HR (Ghostwritten)
CIPD Festival of Work 2023 - 3 of our key takeaways for Appogee HR (Ghostwritten)
7 Topics to Strengthen Your Diversity, Equity, Inclusion, and Belonging Efforts for Appogee HR (Ghostwritten)
Performance reviews vs. continuous feedback: What's the difference? for Appogee HR (Ghostwritten)
Understanding and Embracing Neurodiversity in the Workplace or Factorial HR
How to Implement a Four-Day Work Week for Factorial HR
5 ways to support employee wellness in 2023 for Appogee HR (Ghostwritten)
Wrist Pain from Typing: Explained by the Experts (2023) for Peak Freelance
True Employee Engagement: 7 Proven Ways to Achieve it for Appogee HR (Ghostwritten)
Six Dull but Useful Ways Your HRIS System Can Make Life Easier for Everyone for Ciphr
9 Absence Management Solutions to Manage Employee Leave & Sickness for Appogee HR (Ghostwritten)
Working Time Regulations: The Ultimate Guide for Factorial HR
HR Trends for 2023 for Appogee HR (Ghostwritten)
TUPE: Meaning, Circumstances, Regulations for Factorial HR
The Big 5-0: What you need to know when your business approaches 50 employees for Appogee HR (Ghostwritten)
HR software integrations: 3 no-fail reasons to invest in your business for Appogee HR (Ghostwritten)
What are the benefits of employee time tracking? | Appogee HR (Ghostwritten)
Learning and development/business skills articles:
Top 10 Techniques for Effective Compliance Training for Employees for Blossom (Ghostwritten)
LXP vs LMS: What’s the difference, and which one should you choose? for Blossom (Ghostwritten)
The World of Learning Conference: Our Key Takeaways or Blossom (Ghostwritten)
Developing a Learning and Development Strategy for Success! for Blossom (Ghostwritten)
How to use your LMS to Democratize Learning within Your Organization for Blossom (Ghostwritten)
Blended learning and hybrid learning: What is the difference, and which is best for my organization? for Blossom (Ghostwritten)
Blended learning: 5 reasons why you should choose online training over ILT for Blossom (Ghostwritten)
10 Best Learning Management Systems for Enterprises in the UK 2023 for Blossom (Ghostwritten)
How to Work With International Clients as a Freelance Writer for Peak Freelance
Top 10 Barriers to Learning L&D Managers Face and How to Overcome Them for Blossom (Ghostwritten)
5 Solutions to Upskill and Conduct Hands-On Skills Training - Cloud Assess UK (Ghostwritten, permission to share)
Case studies:
Steven Macdonald, Kingspoint
“Tracy is a fantastic writer. Super-easy to work with, delivers great work every time and communicates clearly in-between tasks. If you're looking for a B2B SaaS writer, hire Tracy immediately!”
Pricing
The fees I charge for my writing services vary according to a range of factors, including but not limited to length, depth, how quickly the turnaround is, and the level of specialism needed to do an awesome job.
This rate includes:
A discovery call to find out more about you, your target audience, your business, and your goals.
Professionally written content, including SEO keywords, unique quotes, extensive research, and sourced images.
Two rounds of edits (if required) within a week of receiving the first draft.
Qualifications
I have 30+ qualifications and certificates under my belt, including:
Equality and Diversity
Awareness
Stockport Council
Fundamentals of
Digital Marketing
Open University
Level 3 Leadership and Management
ILM
Advanced Online
Writing Skills
Peak Freelance
NPQICL (Masters qualification in leadership)
University of Wolverhampton
Disability
Awareness
Stockport Councile